Strava
Privacy Education
Role: Product Designer | Team: Growth Activation | Duration: June - July 2023 | Tools: Figma, FigJam
Background
Strava is a web and mobile service for tracking physical activity. During my summer Product Design internship, I had the opportunity to work with the Growth Activation team on a new privacy education project. Building on insights from a previous marketing campaign, we found that early activity recording decreased significantly among women and users who had not engaged with Strava’s privacy and safety settings. In response, I focused on designing opportunities that enhance users' peace of mind during their initial experiences on the app.
Outdoor Safety
Users highlighted concerns about who sees their activities
90 days
Women were the largest user group among those churning out within three months
Goal
The overarching goal of this project was to educate users of their control over privacy and safety settings in order to help them feel more secure in recording activities.
We hypothesized that increasing users’ awareness of privacy and location features such as Beacon and Map Visibility Controls, users will be more likely to interact with privacy settings and ultimately feel more secure in uploading activity within their first week.
Insights
Users have a hard time finding privacy controls
Users feel Beacon feature is important and have noted that they would like to see it highlighted
In both male and female user groups, over 65% of users have map visibility on default setting
Opportunities
Opportunity 1: High-level Logged out Experience
Highlight Privacy Controls and Map Visibility at the beginning of the user flow
Opportunity 2: Home Experience
Offer users a chance to engage with and learn more about the features available to them
In-feed Carousel
Modal Carousel
Opportunity 3: Coach Mark in Record Screen
Provide in-the-moment education about Beacon feature specifically
Iterations
Clips from my Figma playground
Takeaways
I had such a great time working on this project, with the guidance of my Strava mentor, Gabi! I was able to lead multiple design reviews and tapped into my confidence as a designer!
A few things I took away from my internship:
Sometimes, your first designs suck. And this is okay! Iterating is part of the process and occasionally, time away from a design can serve you well.
Quality feedback and critique is invaluable. I typically walked away from a design critique with more exciting ideas than I started with! Gathering fresh perspectives aids new idea generation.